Umpqua Bank
Studio Mega was asked to refresh the messaging and brand identity for Umpqua Bank, a once small local bank, that has become the largest bank headquartered in the Northwest.
Studio Mega focused on showcasing the capabilities of a bank that now partners with some of the West Coast’s largest businesses, without losing sight of the humanity they began with and
the connections and relationships they built over those many years.
Design: Tina Roach/Myself
We began the process with an updated brand strategy and tagline, and moved onto a new visual identity that allowed Umpqua Bank to maintain their local authenticity while evolving into the West Coast bank for larger businesses.
